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商品編號： IN1463 出版日期： 2018/02/26 作者姓名： Duvauchelle, Antoine;Furr, Nathan;Shipilov, Andrew 商品類別： Other 商品規格： 12p 再版日期： 2020/01/11 地域： 產業： Financial service sector 個案年度： -
商品敘述：
The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems. With the objective to stop competing with other payment processing firms (like Visa or Amex) and start competing with cash, Mastercard has moved from an undifferentiated processor of payments to a builder of unique technological platforms.
涵蓋領域：
Environmental sustainability;International business;Partnerships;Information systems;Digital transformation;Technology adoption lifecycle
相關資料：
Case Teaching Note, (IN1464), 14p, by Antoine Duvauchelle, Nathan Furr, Andrew Shipilov
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